DIS is a conceptual brand inspired by Neo Absurdism, embracing the absence of meaning while celebrating the human need to create it. It explores consumption not as a response to necessity, but as a way to evoke emotion. Through scans that reflect dopamine, serotonin, and adrenaline, DIS offers personalized packages designed around color, material, and form. In the end, it sells no product only the experience of the moment itself.